There was a lively discussion at the Warrior internet marketing forum recently. It went back and forth between advocates of affiliate marketing and those who were telling us it's better to have our own products.

To me, the clear winner was:

Create and sell your own products.

But by way of injecting some balance into this report...

1. affiliate marketing is a great supplement and many marketers are doing both - actually this combo is probably the best of both worlds,

2. it's also a great way to get your feet wet at the start,

3. affiliate marketing is a great way to learn some of the skills you'll need as a product owner.

If you ask me, you should aim to create your own product. Here are the advantages:

MOTIVATION. When it's your own business you are building, you're going to be more motivated. Even if you haven't had a single sale yet, in your self-talk you can be saying "I am building a six figure income business".

PROFIT. You get the full profit - minus whatever commission you share with your affiliates. However they are bringing you additional sales you would not otherwise have had, so if your product is either low cost or near-zero cost to produce (such as information products) then any business that an affiliate brings you is additional income.

MARKETING DECISIONS. You have your own product which you can promote freely. You can vary the offers. You can add or remove bonuses. You alone control the marketing process.

PRICE. You set the price. You can also price test easily and check whether total revenue is greater at a lower or higher price.

SPLIT TESTING. You can easily conduct split testing by varying one element of your sales page such as the headline, or even the color of the headline.

ACHIEVEMENT. With everything you do, you either achieve or else you learn a lesson. Either way is good.

BUYERS LIST. You build a list of proven buyers - this is your golden list.

In another series of articles, we look at the whole business of creating your own products. Don't make the mistake I made earlier - become an avid product creator. It's not as hard as you might think.


If you're looking for information on how to get started in your own Home Business, the site also includes a list of ELEVEN ways to find a profitable business idea.

Article by Gary Harvey.